WordPress is the most popular content management system today, powering over a quarter of the web. If you’ve ever considered switching to a new program to manage your site, WordPress should be at the top of your list. No matter what website-building platform you’re currently using—from using website builders to hiring a professional developer—here are seven reasons you should consider switching to WordPress.
- You’ll Have Full Control Over Your Content
WordPress has a unique advantage over hiring a web developer. Instead of contacting your developer for every little change you want done to your site, WordPress gives you access to your backend so you can make layout and content tweaks, add blog posts, and monitor comments all on your own. You can always hire a WordPress consultant to help you with more complicated tasks, but for everyday tasks, you’ll want access to your backend, and WordPress makes that easy. Plus, you can update your content at any time, even if it’s already published. Since it’s browser-based, you can log in from any computer to manage your site.It’s not just the content you have access to, either. Through your web hosting dashboard, you’ll also have access to your site’s files, can add new domains and email addresses as you please, and can complete a variety of other web-related tasks.
- Customization Options are Endless
WordPress is well-known for its endless customization options. Most themes have built-in theme options so you can easily tweak your layout, logo, text, colors, and more without ever touching a line of code. If your theme can’t handle the heavy lifting, then there are plenty of plugins that will expand your site’s functionality to help you get the features you need.That said, if you do need to perform more complicated tasks, WordPress provides access to your site files so a developer can go in and change anything to your specifications. That means you have the power of a developer with the accessibility of DIY website builders.
- WordPress is SEO-Friendly
Google likes WordPress because the system is designed to comply with Google’s algorithms. It’s easy for Google to index WordPress sites, which means they tend to rank well in search results. In general, the better you rank, the more traffic you get, the more conversions you see, and the better your business does overall. This is all thanks to a clean code, SEO-friendly URL structures, and SEO plugins like Yoast that help maximize the potential of your SEO strategy.
- WordPress is Fast
If you’re using the right tools and a good web host like eHost, you can be sure your site loads fast and experiences nearly flawless uptime. That’s not to say all WordPress sites are quick. Poorly written themes and too many plugins can slow your site, as can shared hosting plans that put your site on a slow server. With a great host, theme, and plugins, you shouldn’t have a problem with speed, and that means good news for your business. A fast site can help with your search engine rankings and boost overall conversions.
- A Blog Is Built In
If you want to start a blog on your website, you’ll have no problem if you’re using WordPress. It’s built for blogging, meaning it has all the tools you need to get started, including adding blog posts, enabling commenting, using social share buttons, and adding recent posts to other pages on the site. That doesn’t mean it only works for bloggers. You can add as many pages to your site you like, including a custom home page. Of course, having a blog on your site comes with its own benefits. Chief among them, blog content helps drive traffic to your site by earning you backlinks, helping you rank higher in search engines, and giving you content to spread across social media.
- WordPress is Scalable
One of WordPress’s most notable benefits is that it allows you to grow your site as your business grows. Big-name sites like BBC America and Best Buy are running their sites on WordPress, showing that WordPress can accommodate sites of any size. It helps that you can add an unlimited amount of pages and blog posts, but you’ll also be able to scale with the right web host.If you get started with a cheap web host, you can upgrade your hosting account to acquire more resources as your site grows, or you can switch hosts altogether while preserving the website you’ve built. There are plenty of web hosts that work with WordPress and feature dedicated hosting options, which means if your site does grow to huge proportions, you’ll have the resources you need to run it.
- You Can Have Multiple Users
If you need separate accounts for multiple administrators, editors, content writers, or subscribers, WordPress can accommodate. You can even use WordPress to set up a membership site or forums. As an administrator, you can assign a role to each user, limiting their capabilities on what they can do with their account.Not sure you want to go through the work to get your site on a new platform? PSDCenter can help you transfer your website to WordPress to minimize the hassle. Get in touch to start your transition today.