How to Choose a Color for the Logotype: The Psychology of Colors

How to choose a color for the logotype: the psychology of colors Do you know that a properly chosen color palette is able to create a visual illusion and affect your psychology? Believe it or not, but philosophers are trying to understand the nature of this phenomena in the field of chromatology for the last two hundred years. Thanks to their extensive….... Continue Reading

10 eCommerce Design Mistakes That Ruin Your Conversion Rate

eCommerce design mistakes eCommerce is not a field where you can get success following a single formula. However, there are certain phycology principles and UX tricks that are proven to work. But above all, you must make sure that you’re not making design mistakes that make visitor exit quickly. For any eCommerce startup,….... Continue Reading