Your email list is the life and blood of your business.
It allows you to connect with your lead and engage them directly.
On top of that, email marketing is one of the most expensive ways to acquire new customers and retain the previous ones.
Therefore, it goes without saying that it is essential to build a quality and long email list of relevant customers.
At the same time, it is also crucial that you do not add irrelevant, fake, or inactive email accounts on your list.
In this post, we have listed some of the best ways to build an email list from scratch.
1. Add Personalized Call-to-Action
The best and smart way to attract potential clients is by adding an engaging and relevant call-to-action on your landing page.
Call-to-action buttons prompt your prospects to take the right decision.
To compel them to subscribe to your email list, you can even offer a little something extra.
For example, you can offer them a free eBook in exchange for their email address. In this case, you can use a simple call-to-action that says something like, “Subscribe to get a free ebook.”
For instance, creating call-to-action in eCommerce websites is essential to grab customer’s attention quickly. And the custom eCommerce website design can nail it with the help of eCommerce experts.
While you are at it, make sure to conduct A/B testing to understand where your call-to-action is going to work better.
It could work best at the bottom of the page, on the top, or as a side from the left side of the webpage.
2. Create Exit Popups
Popups can be a bit irritating. However, if you use them in a certain way; they can prove to be very effective.
First, monitor the behavior of your website visitors and try to assess what they are looking for.
Then add an exit popup that is relevant to their search. Also, incorporate an impressive offer to the popup to entice your users to subscribe to your newsletter.
3. Scroll Box
A perfect timing is everything in business, and it is vital to catch the attention of the visitors when they are ready to take action.
This is where a Scroll Box comes into the game.
Scroll Box appears on the screen after your website visitor has scrolled down a specific length of the page. It will help you to capture the attention of the visitors at just the right time.
4. Content Upgrade
The content upgrade is one of the most effective ways to capture emails and generate qualified leads.
With content upgrades, instead of publishing the whole blog post, you add only some part of it. In the middle of your blog post, add a CTA opt-in form to get your visitors’ email address in exchange for the rest of the content.
The content upgrade is also likely to make readers more interested in your website.
The podcast trend is everywhere, and it seems to be growing rapidly with every passing year.
It is, without a doubt; one of the most engaging forms of media. Moreover, it compels plenty of people to buy your product or services.
Podcasts bring high-conversion because it is easy to capture, as it connects emotionally with a story.
Make sure to add a strong call-to-action at the end of every podcast to redirect your prospects to take the right decision.
S4S (Shoutout-for-Shoutout) is a very popular social media tactic where social media influencers share each others’ posts.
This helps businesses to promote their product or business among someone else’s followers.
This means you do not have to gather more followers on your page. You can directly connect with people or followers of other influencers.
In return, you share the posts of that influencer on your social media pages.
7. Cheat Sheet
Another simple way to build your email list is to offer a cheat sheet or a niche guide to your website visitors.
The people highly prefer cheat sheets because they provide a solution to a specific problem in detail.
Most of the internet users take immediate action to a cheat sheet as they can get the results instantaneously.
A cheat sheet can be anything like a simple how-to-guide or a simple ebook.
8. Sign-up Form
Sign-up forms are everywhere; we see them on almost every website.
Sign-up forms are a great way of collecting emails and other essential details. However, make sure not to make the sign-up compulsory for every visitor.
In most of the cases, visitors feel irritated if they feel they’re forced to sign-up, and they quickly left the website.
Blogging is a great way to keep your visitors in the loop.
Once people start liking the content of your website, they are likely to keep coming back to read more content.
Add an engaging call-to-action at the end of your blog posts and invite your readers to subscribe to your email newsletter. Inform them what you are going to do with their email address.
Your consistent readers wouldn’t mind subscribing to your newsletter if they really find your content useful.
For example, this article from Loganix:
Loganix encourages their readers not only to comment their thoughts on the article, but also allows them to submit their emails to subscribe to the blog and get a free template.
Not many people can say no to free stuff.
Giveaways hardly ever fail to capture your prospects’ attention.
To make sure your giveaway program receives decent traffic, make sure to give your target audience exactly what they are looking for.
For instance, the visitors are searching for candles, then do not offer them books.
If you offer something valuable to your target audience, then it will definitely result in a high conversion rate. Plus, to make their interest stronger; you can also offer them a bonus on the very next step.
Building an email list is highly crucial to scale up your business.
Make sure to keep on trying different methods of building an email list.
Aim to build a strong list of active users to maximize your conversion rate. Just try out all these ways mentioned above, and you will see the difference soon enough.