How to Get Started With Email Marketing

Email marketing is still one of the best ways to market your business. In terms of revenue generation, email still wins, with 59% of B2B marketers agreeing that it’s their most effective channel. If you’re marketing to younger generations, email is particularly relevant, with 73% of millennials stating that they would rather use email….... Continue Reading

How to Choose a Color for the Logotype: The Psychology of Colors

How to choose a color for the logotype: the psychology of colors Do you know that a properly chosen color palette is able to create a visual illusion and affect your psychology? Believe it or not, but philosophers are trying to understand the nature of this phenomena in the field of chromatology for the last two hundred years. Thanks to their extensive….... Continue Reading

How to Use Budget-Friendly Promotional Products to Market Your Business Successfully

promotional products You don’t have to be Nike, Coca-Cola, Pepsi, Google, or any other of the top famous brands to get your company noticed. Non-profit organizations, small businesses, and even personal brands can get the recognition they need to succeed with a properly designed and executed promotion, and that can start with….... Continue Reading

10 eCommerce Design Mistakes That Ruin Your Conversion Rate

eCommerce design mistakes eCommerce is not a field where you can get success following a single formula. However, there are certain phycology principles and UX tricks that are proven to work. But above all, you must make sure that you’re not making design mistakes that make visitor exit quickly. For any eCommerce startup,….... Continue Reading

How to Create a Social Media Marketing Strategy in 8 Easy Steps

social media marketing strategy What if you took one or two afternoons to boost your business performance by 50%? Wouldn’t you immediately say “Yes, I’ll do it”? What a rhetorical question. Every single one of us is seeking growth, which in marketing, it mostly represents more traffic, leads, and sales. Strategy is Planning Planning….... Continue Reading