BigCommerce and Shopify are the two leading solution providers of the hosted eCommerce application. Shopify started its operation in 2004 and BigCommerce, later in 2009. Both offer easy-to-use shopping platforms for merchants and entrepreneurs, handling billions of dollars in total sales generated by thousands of online retailers.
The scalability and versatility of these platforms are quite dependable as some of the largest online retailers are found using them. But what about the people who are just starting off on their exciting and long road to the ever charming success? Can these solutions be optimal for them as well?
We are covering all the keys areas concerning you in our comparison of BigCommerce and Shopify which will give you a clear view about which platform is best suited for you.
Ease of Use
Probably because of BigCommerce’ slightly younger age than Shopify, they were bold enough to experiment with a new approach to the user experience and interface style. As a result, the platform shares very less in common with huge names like WordPress or Magento. However, the general advancement is efficient and usually superior.
With BigCommerce, you furthermore get to relish a deeper level of management over the general components of your eCommerce store. However the inflated complexity won’t interfere that much; the options are there; however, they stay out of your way.
Users of WordPress will instantly get familiar with Shopify’s interface and the accomplishment of the common tasks will be a sweet little piece of cake. The one major exception is how Shopify handles the second level navigation.
The entire method feels quite unsophisticated than it is in reality, many of the new users express their frustration while making sub-menus and criticize how frequently Shopify changes their User Interface, making the existing online tutorials useless.
Still, the eCommerce platform is an amazing example of an easy-to-use code that not only strives to be visually amusing but also goes the additional mile to make sure fantastic usability.
BigCommerce when first came to the market, it was widely criticized for offering very few options in their theme department but thanks to the time which kept changing. BigCommerce has updated their theme offering several new, professional looking themes.
Unfortunately, the offering has managed to provide us with only 7 free themes, compared to the 26 that are offered by Shopify. Most of the premium themes cost around $150 which is little higher than the average premium Shopify themes price. However, the themes are fully customizable, and even you can create your own style using the theme.
Shopify has taken good care of this department compared to its competitors. They are even referred to as the trendsetter of theme designing. Their themes are up-to-date with the visual aspect of our modern e-commerce stores.
Their themes are always few steps ahead of their counter designers’. They provide fresh looks, incredible usability with an adequate selection of free and paid themes.
Payment Gateway Integration
BigCommerce has more first-class payment gateway integration options available compared to Shopify; customers can choose between PayPal, Square and Stripe, and much more allowing customers to pay for the products from any corner of the Earth.
Dozens of third-party payment gateways are also available, including MIGS, 2Checkout, Realex or PayStation.
Whereas, the native payment option of Shopify, the Stipe; comes with no transaction fee at all. The fees get applicable only when the merchant uses one of the 70 available third-party payment gateways for payment purposes
Hosting and Security
BigCommerce provides unlimited storage and bandwidth with the promise of 99.99% uptime. BigCommerce claims 100% availability during the Cyber Week. With great availability comes great demand and hence excellent connection speed is required, of which the care has been taken quite significantly by BigCommerce.
All the servers are PCI DSS 3.0 certified at Level 1, protecting against credit card data breaches. Other security measures include server-specific firewalls, file integrity scanners, 24/7 human monitoring, DDOS mitigation solution (for Enterprise plan), intrusion detection software(IDS), and fraudulent transaction protection. We can confidently say that BigCommerce has left little to nothing regarding their approach to security.
Shopify has implemented an entirely similar approach to their security measures. All the stores on their platform are automatically PCI DSS Level 1 compliant and protected by an excellent backup system. Users can quickly report anything suspicious going on with their stores or data, Shopify’s HackerOne page is designed for that very purpose.
ServerCentral provides data hosting to Shopify, an enterprise-level hosting service serving the most reputable businesses all around the world. It offers 99.99% uptime and thanks to their exceptional Content Delivery Network (CDN) which provides instant delivery of content to all parts of the world.
Marketing and SEO Capabilities
Full support for on-page SEO, all the important SEO related components are customizable, and integrability with the important marketing services is also there. Ranking your store high on the search engine and converting your visitors into paying customers is very much possible with BigCommerce.
The only active platform integrated with Google Merchant Center, allowing promotion of products on Google Shopping. MailChimp and HubSpot are well integrated, the two very reliable email marketing platforms, and also the product comparison engines, such as Shopping.com, Nextag, PriceGrabber, and others.
Shopify was built with an excellent search engine optimized framework providing good compatibility with the industry standard marketing and reporting tools. Google Analytics is there for traffic acquisition, and user behavior monitoring and easy advertising of products is managed through Google AdWords.
Shopify’s analytics tool is great at keeping track of many important metrics of an online store and helps the merchant to take the right decision that will push their store forward. While Shopify can provide just about everything that BigCommerce does. There’s often need to purchase an appropriate application from their app store.
The support page of BigCommerce provide the clients with the best customer support experience possible. They have a broad knowledge-base, and their online video series covers all the common questions and topics conveniently.
On top of that, a 24/7 local phone support service available for over 9 countries, and for the rest international support is available. The live chat or support email can be used by customers who prefer communication via text.
Just like BigCommerce, Shopify offers 24/7 support, you can reach the customer support at Shopify directly via email, or chat via Shopify Guru. Direct communication through the phone for additional help is also available.
In spite of having a massive database of FAQs, Shopify’s knowledgebase doesn’t reach the quality level demonstrated by BigCommerce, and help from various online tutorials becomes a necessity at times.
Both the platforms can deliver their services exceptionally well to satisfy needs of all the online retailers and aspiring entrepreneurs. But the final choice between them will mostly depend on organization’s values. If the professional value approaches customer care and business in general then BigCommerce could be the ideal choice. Whereas Shopify will suit those who values the trendy technology and the abilities like selling of products without having to pay any fees.