In this current era of digital marketing, SEO and PPC marketing are fighting a tough war. Both are beneficial for businesses to boost their online presence and customer acquisition. The only question is, which one is better, the accuracy of the answer to this question can be hard to confirm due to the lack of extensive research.
But as per our experience PPC work like a shotgun and gives you instant results and on the other hand, we have SEO which acts like a long range rifle which takes the time to provide you with results, but you can aim for longer vision and reap the benefits for longer durations.
Most businesses spend their valuable resources and time on maintaining their SEO as that seem to be simple and straightforward solution. But, that’s not the case with the regular emergence of new businesses in the market. Only SEO will not be able to fight the war. Implementation of PPC management services will be a smart decision.
There are various PPC management companies offering AdWords management services. One of the leading technique amongst them is usage of Google AdWords to find the most appropriate and best performing keyword for your business. Effective PPC management requires 360 degree integration of Analytic, webmaster tool , Merchant account, and Adword account, hence, resulting in highly efficient digital marketing execution and its reporting.
Here are 7 reasons why you should hire a PPC management expert.
Keyword Research might get Tricky
PPC management services experts have excellent understanding of Keywords and effective way to target them (Broad match, Phrase Match, Exact match modifier, etc.), and they can quickly and efficiently manage keywords for marketing campaign. This task plays a critical role in the PPC process. Hence the accuracy matters allot, and if not done appropriately it may exhaust the marketing budget without producing good results.
One might think why to spend on an expert when there are free keyword tools like “Google’s Keyword Tool”, but it’s not that easy to optimally utilise these tools as it seems. These experts have spent most of their time exploring such tools, and they can pull out the most of these tools, any day. Other than these tools, they are proficient in analysing multiple data points to get what the company requires.
Improper Ad Copy will Reduce Conversion
Performing a competitive research comes under the job description of a PPC expert. They have a proficient understanding of how to find a good copy, they will study your competition, and create ads based on what will work best. These copies aren’t possible if you try it yourself or assign it to an amateur, especially when each word matters.
Less optimized copies might help you capture more traffic, but maintaining the copy’s relevancy is also important or else the conversion rates might get affected. Ultimately wasting your valuable resources and money. You don’t want to risk losing your money and potential growth of your business, or do you?
Campaign Settings and PPC Terminology Can Be Confusing
Understanding PPC terminology is not child’s play, and it can be very confusing to the first timers. A proper know-how and experience are required to make it work through these terms.
If you’re afraid of PPC terminology, then you should never touch the PPC campaign settings, or they might make you scratch your head in vain. This configuration needs precision, and you don’t want to mess with that. You can save a lot of time if you Onboarding new hires a PPC expert and assign them these tasks.
Hence, an expert PPC manager is required to take care of these tasks.
Landing Page Optimization
Your campaign might be able to bring a healthy traffic to your landing page, but your conversion rate will be decided by the relevancy of the content present. Lack of accuracy will cost you money and time.
The experts can take excellent care of your landing page content, and they know what should be there and what shouldn’t. An optimised landing page and unoptimized landing page have a conversation rate difference of about 5%.
Experience will Impact the Result
Experience has that potential to accomplish, which knowledge might never accomplish. By hiring an expert can give you an extra advantage in the PPC marketing, these experts have years of experience working with businesses in different vertical and on top of that they keep themselves up-to-date with new features, tricks and techniques to improve your ROI
The most effective way possibly can be to find an expert or a PPC managing agency which has already worked within your product/service category, giving an additional advantage for your online business.
Click Fraud Check
If you’re doing PPC marketing then always expect click fraud, it will happen whether you use the top PPC marketing services or the cheap ones. It’s not that easy to spot a click fraud as it requires a thorough of the stats and logs files, which most people can’t do.analysis
Hiring an expert will ensure no click fraud with your campaigns, and even if there occurs one, you will be able to spot and report the same timely and your money will be refunded for the same. Which gives another reason to have a PPC expert in the same office as that of yours.
Saves your Valuable Time
For running a business, it is obligatory for you to handle hundreds of tasks daily. Adding additional and complicated tasks on top of that might not be the best strategy. You can save a lot of time if you hire a PPC expert and assign him these tasks.
The expert takes care of PPC marketing from the step one to deliver the best results. While getting the expert PPC management, you’ll be saving time as well as money which you might have wasted, while handling it by yourself.
Running and managing PPC marketing is not an easy task for everyone. And without any prior experience, one should not indulge in it, unlike SEO, this will cost you, every time you use. Consulting an expert is highly advised, you can visit PSDCenter, who is a specialist PPC marketing and management provider. You can contact their customer support in figuring out your exact requirement. So, rather than wasting your money, invest it on a PPC expert or a PPC management service provider to excel your business to the new heights.