You might have all the right pieces in place for your eCommerce business — choosing the top eCommerce platform such as Shopify and BigCommerce, having a great website design, and quality products. But if you’re not adding a blog to that list, then you’re missing out on a very important aspect of your business.
Blogging can be an excellent tool for an entrepreneur or a company to help grow their eCommerce business. Often times, a business that has a blog tend to rank higher in search engine rankings and gain more traffic than those without. Plus, if your goal is to widen your customer base and improve your sales, then you can’t go wrong with using a blog.
But how do you use blogging to grow your eCommerce business? Well, read on for some ideas that you can immediately use for your company!
Establishing an authoritative voice in your field
A blog can be the platform for your business to share your expertise and knowledge of your industry with the world. Post articles with advice, tips, suggestions, and tools on your blog to establish yourself and your company as a helpful and knowledgeable website.
When you’ve placed yourself as an authoritative voice in your field, then you’re more likely to convince your readers to use your products or services as they will think of your name and website first when they need help making a purchase.
As the Shopify experts in North Carolina, people have often come to us when they need any help with the eCommerce platform.
Attracting new customers by blogging
What should be the main purpose of your blog? To attract new customers. Every time you publish a content or an article, it needs to be compelling enough that it makes your readers want to use your product or services. And more importantly, it needs to help improve your website’s visibility.
With blogs, every article has to be written with good quality Search Engine Optimized (SEO) practices in mind. This can help move your website up the ranking for search engines such as Google. Use relevant keywords or search terms in your content and don’t be afraid to “soft sell” by including link backs to product pages on your site.
But remember, a blog won’t do much if your website suffers issues such as slow loading or multiple crashes as these can also affect your ranking in search engines such as Google. So it’s important that your website is fully optimized by using the best web hosting around.
Foster potential business relationships
Another great way to grow your eCommerce business is to seek help from other businesses. Referrals from other companies help foster potential business relationships that can help your own business as well.
What you can do is to write articles that highlight products that are complementary to your business, or to provide profiles for some of the businesses you use and how they exemplify the values that are important to you and your customers.
You can also let other businesses to contribute to your blog in the form of a guest post. This will not only help build relationships with your business partners but also lets you take a break from creating fresh content yourself.
Building a relationship with your customers
It’s becoming popular for companies and businesses to use relationship marketing to establish a long-term relationship with their customers.
A blog is both a great platform and tool for relationship marketing as you can use it to post useful information, news articles, or even developments that are related to your field or study. You can even use social media marketing to identify your ideal buyer, and then create blog posts that are tailored to your ideal audiences.
All this will help build customer loyalty as your readers will know that they can count on your website to provide information that is useful and topical, which they can then share with their friends and family. This will then lead to more customers and of course, more sales.
Communicating customer service materials to your audience
As an eCommerce company, it’s important to have good customer service. With blogs, you can elevate the quality of your customer service by using it to address common customer issues or complaints that require press releases or media statements.
Post articles with important information such as common issues or previous problems with your products and how you intend to solve the situation or problems. Use the blog to keep yourself one step ahead of your customer’s woes and you’ll establish yourself as a brand with a direct and honest communication style, which are qualities that customers appreciate.
Kean Graham, CEO of MonetizeMore, a digital advertising firm, encourages business owners to respond to customer needs via blogging.
“For any entrepreneur looking to initiate their inbound marketing strategy, I’d recommend them to start with blogging about ‘mini pain points’ that their target audience experiences,” he says.
Adding a blog section to your eCommerce platforms
As the top eCommerce platforms in the market, BigCommerce and Shopify come with awesome blogging features that you can easily integrate into your eCommerce website.
BigCommerce offers a built-in blog feature. By default, it’s enabled on every BigCommerce store. It’s streamlined and easy to use and comes with all the tools you’ll need to create, publish and promote your posts. The blog is also styled like your store so that your visitors will enjoy a seamless experience when visiting the site.
The Shopify online store also comes with a blogging software by default. It’s a powerful tool that you can use to manage your blog through a custom dashboard. The Shopify default blog is called News, which you can keep or rename with a custom name. If you need a new blog, you can add it from your admin page.
Now that you’ve understood the importance of using a blog to grow your eCommerce business, it’s time to start writing away! And if you still need help building up your eCommerce company, then look no further than PSDCenter as we are the go-to eCommerce development company in Charlotte.