9 Effective eCommerce sales hacks of all time

eCommerce sales hacks
Key Takeaways
  • Engage potential customers on social media platforms by sharing valuable content and responding to interactions.
  • Partner with apps to enable in-app shopping for a smoother customer experience.
  • Build targeted email lists, segment customers, and craft compelling emails to boost engagement.
  • Ensure a seamless user experience on your site with easy navigation, personalized recommendations, and high-quality visuals.
  • Offer purchase incentives like gifts, coupons, and free shipping to increase sales and customer engagement.

Increasing overall sales is one of the most important goals of more than 26.5 million e-commerce websites or stores on the Internet. To achieve this objective, numerous marketing strategies and tactics are being followed.

But do you know? Apart from strategies or techniques, there are several tried-and-true tactics available that have been boosting sales since the early days of online shopping.

In this blog post article, we are going to discuss the 8 most effective eCommerce sales hacks of all time that can keep your business thriving in terms of sales.

Useful hacks that can give a boost to your eCommerce sales

There is no doubt that you can find a long list of hacks for enhancing overall sales. But below, we have discussed all-time effective ones

1. Use the social media marketing

Use the social media marketing

Social media is one of the most effective and widely used marketing hacks for increasing business sales. This is because more than half of the entire world population is using social media nowadays.

This huge usage has given a golden opportunity to e-commerce marketers to attract new customers and increase overall sales.

There are several platforms available that can be used for social media marketing. These include Facebook, Instagram, TikTok, Twitter, etc.

One of the amazing things is that all these are completely free to use. So, as an e-commerce business owner, you just need to create an account similar to your business name and start sharing content to grab potential customer’s attention.

For maximum success, it is necessary to share content that provides value or entertainment to the audience.

Besides this, try to engage with the followers by replying to their comments or questions.

3. Enable in-app shopping

Enable in-app shopping

An in-app shopping or purchase is basically a feature that allows users to make purchases through the mobile apps they are already using. It makes the purchasing process extremely smoother and more convenient which automatically leads to increased e-commerce sales.

Wondering how in-app shopping exactly works? Let us explain this to you. While using online applications (both free and paid), you may have seen an “In-app purchase” message next to the “Get” button.

So, if users want to purchase something within the app, they will be served with a detailed description of what they will get. However, at this stage, they will still have the option to either make a purchase or proceed with the application.

Now the question that arises here is how e-commerce owners can enable or use in-app shopping. For this, they can consider partnering with relevant apps that offer in-app purchases.

4. Start an email marketing campaign

email marketing campaign

An email marketing campaign is a series of marketing messages that are sent to a bunch of potential customers at once via email.

This hack can also give a boost to e-commerce sales since the brand is directly approaching the potential customers in their inboxes.

However, to make your email marketing campaign successful, you must follow the right approach that we have discussed below.

First of all – Build an email list of the targeted customers you will approach to market the products or services. Now, divide the emails of customers into different portions that share the same needs, preferences, or pain points.

It is now time to craft compelling emails to encourage customers to make purchases. Focus on writing appealing subject lines, and email copy as well.

We know writing a bunch of emails for customers with different preferences will require a significant amount of time and effort.

And for business owners time is money. So, incorporating an AI email writer in your marketing campaign can be a smart move to save time and effort.

Once you are done with crafting perfect emails, you can then select the appropriate time for sending them.

It is recommended to select a time (9-11 am recommended) in which the chances of opening the email are higher.

5. Improve your eCommerce site’s user experience

Improve your eCommerce site's user experience

The heading is already saying everything. Improving your e-commerce site’s user experience is considered an excellent hack for increasing overall sales.

A good user experience will involve taking care of many things.

For instance, your e-commerce website or store should provide potential customers with personalized product or service recommendations based on their browsing history/experience. Your site theme/layout should be easy to navigate.

Besides this, the products or services that are being offered should have clear and concise descriptions.

So that potential customers can have an idea of what features or benefits they will get upon making the purchase.

Furthermore, try to add high-quality and real images or videos of the products. Because these will be the only options that customers usually use to gauge the quality of a product.

When it comes to checkout, the process should be seamless and completely secure.

By ensuring all these on your e-commerce website, you can greatly enhance the overall user experience, ultimately leading to maximized sales.

6. Reduce cart abandonment

Reduce cart abandonment

Cart abandonment is one of the most common issues that e-commerce business owners face. It is when the customer decides the leave the purchase incomplete even after starting the checkout procedure.

There can be several reasons behind this abandonment. Some of them are complicated checkout procedures, unexpected prices, out-of-stock issues, poor website performance, etc.

So, to give a boost to overall sales, you should also focus on reducing cart abandonment as much as possible.

To do so, you have to carefully review website analytics or other metrics to find out the reason why customers are abandoning the cart and leaving without making a purchase.

Once you have found the reason, you can then take the necessary steps that either efficiently address the issue or at least reduce the overall cart abandonment rate.

Useful tip: If possible, your brand can consider offering free shipping above a certain price or some other useful benefits. Doing so will greatly contribute to preventing customers from abandoning their carts while checking out.

7. Provide purchase incentives

Provide purchase incentives

This is yet another excellent all-time hack through which e-commerce businesses can increase overall sales. They can offer the targeted customers different incentives upon purchase.

This act will not only give a boost to overall sales but can also be advantageous in numerous other ways.

For example, offering purchase incentives will result in increased customer engagement of the site and e-commerce store, better loyalty, trust, and retention.

Not only this, but it can enhance brand awareness and credibility.

What type of purchase incentives can you offer? Fortunately, you have multiple options to choose from.

  • Offer gifts
  • Coupons
  • Rebates
  • Free shipping
  • Some limited-time offers

Note: It is crucial to make sure that you have enough resources or potential to offer purchase incentives or not.

8. Start a loyalty program

Start a loyalty program

A loyalty program is an effective marketing effect in which the brand offers numerous rewards to customers to not only retain them but also encourage them to keep coming to make purchases.

It is also similar to the purchase incentives hack described above. One major difference is that loyalty programs focus on building long-term relationships with customers and encourage them to repeat often.

There can be many rewards that you can offer to customers as an e-commerce business owner. These include:

  • Special Discounts
  • Loyalty points
  • Tiers

So, in the greed of getting rewards, there are strong chances that targeted customers will make repetitive purchases, which will give a boost to sales.

Useful Tip: You can set a certain purchase limit for customers who want to become eligible for the rewards.

9. Provide excellent customer service

Provide excellent customer service

Do you know? According to Khoros, around 43% of customers are more likely to purchase a brand whose customer service is top-notch. Due to this reason, offering good customer service is considered a good all-time hack for increasing overall sales.

Several ways are available through which you can offer better customer service. Some of the major ones are discussed below:

  • Quickly respond to customer queries or questions. This will build trust, and credibility among them.
  • Offer live chat, phone support, or email. This will create a good communication channel between you and the customers.
  • Regularly collect feedback from the audience about the negative aspects present in your service. And then take the necessary steps to address them.

Wrapping Up

To increase revenue and growth, e-commerce businesses have to focus on increasing overall sales. In the competitive online world, this is not an easy task.

However, it is not impossible as well. In this blog post, we have covered eight all-time effective sales hacks that you can consider following, hope you will find this blog valuable. Happy Selling!

About the Author

Riyanshi Chaplot

Riyanshi is an enthusiastic content creator and SEO strategist at Salesmate who curates information on marketing, sales, and customer experience. She loves to explore new places and meet new people when she is not working.

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