Email marketing is the goldmine of digital marketing, unlike many other communication tools today. It continues to perform just as well as it did when it was at the forefront of network technology.
Email marketing products and services can bring a return on investment of up to 4200%. Email list building using email marketing automation can be affordable and yield maximum profits. By 2023, email users will reach 347billion.
Email marketing continues to be the most profitable marketing channel, with 40 for every $1 invested. There are no other channels that come close.
Why do you need an email marketing list?
These are some of the benefits that a quality mailing list can bring to your business:
Informs your target audience
Businesses must find a cost-effective and efficient way to interact with their target audience as they move to the digital world.
Your email list can be viewed as a highly-converting tool. This is your chance to convert prospects into paying customers. Answer questions and provide personalized solutions to those who are interested in your company.
Increases interpersonal interactions
An email list streamlines and improves your communication with your contacts. It allows you to communicate more effectively with your customers and to send targeted messages based on their preferences.
Businesses can also gather feedback from customers through surveys, quizzes and reviews in order to improve their business.
Email lists allow you to build relationships with the right people. You can increase your income by converting visitors to loyal fans.
Personalized email lists are a great way to drive repeat business, especially if your ecommerce store is one of them.
They also help to get your brand the attention that it deserves. Your products and services are more widely known to consumers. These are key elements that increase sales and revenue.
7 Killer Strategies To Build an Email List Fast and Easy
1. Use a simple opt-in form
Let’s begin with a simple strategy you can quickly implement – make it easy for your reader to sign up to be a subscriber. To sign up for the newsletter or update, no one wants to spend their time filling out government-level forms. If you want to personalize your email, then ask for the details: name and email ID.
This tip can be implemented in a simple, minimalistic design that still does the job. When designing the model, you should make use of any negative spaces.
You don’t need to create a long banner with your image and appealing colors. Instead, use only 2 or 3 colors max. You can keep the background blank so your reader’s attention is focused exactly where it belongs.
2. Surprise pop-up form
Although the opt-in form can be very important, it’s still passive. Visitors should voluntarily join up for your mailings.
Pop-up forms are better and Pop-up forms can be dynamic.
In our sign-up forms there are options to display the pop-up when the user has visited a specific number of pages, after scrolling a certain percentage, or when they are about to leave (exit intent).
These options are available to you. This is your chance to convert prospects into paying customers.
Make sure you include a strong call-to-action in your pop up form.
3. Trade expertise for email addresses with lead magnets
Lead magnets allow you to share your expertise and grow your email list.
A lead magnet is a resource that users can receive in return for their contact information. It usually comes in the form of a digital download.
You give them valuable content and they give you their email address. Everyone wins.
Lead magnets are a way to show potential customers why you should be trusted. Lead magnets that are most effective are tailored to your audience and their needs.
Let’s assume Simar Glossy is a company that manufactures ready-to-stitch ladies’ designer dresses and fabrics. Their customers are always looking for new designs and collections.
Simar Glassy provided a weekly newsletter that shares newest design and fabric details.
The results were 2,000 fresh email leads, all of whom showed interest in the collaboration with Simar Glossy.
4. Offer a Compelling Incentive
For visitors to subscribe to your email list, you must provide value. You should give them something they will find useful.
To encourage someone to sign up for your list, the most popular incentive is to offer a discount, free shipping, or a webinar.
Learnyst cleverly uses this strategy, they offer free webinars that help discuss tips and strategies to market and sell online courses. This works well as this helps to build their email list as well as brand trust.
People prefer to exchange contact information for useful, actionable content.
5. Use exit-intent popups
When a visitor is about to leave a site, an exit-intent pop-up appears.
It’s crucial to understand the visitor’s mind when you decide on an exit-intent offer. You need to think about the reasons they visited your site, how they got there and what they expect. When you are in this mindset, you can determine the best offer you can make to them to convert and prevent them from leaving your site.
Continue to experiment with different signup forms until you find the best one. Your email list will see a significant rise in subscribers. This tactic is a great way to grow your email list.
6. Host Giveaways
Giveaways can be a great way to get others to act in your best interests. If you give people a compelling reason to sign up, they will. It is simple enough to draw a large crowd with a prize or gift.
Giveaway gifts should relate to your products and services. You don’t want random people added to your list. You might wind up with a long unqualified list if the prize is generic and can be used by everyone, such as a phone. Your prize should not be too narrow, e.g. Your audience for a publication on nanotechnology will be much smaller if your prize is too narrow.
Your giveaway can be structured in such a way that it creates a network effect. Ask people to forward your email to others or refer them to you.
How do you attract your target audience to your site? It’s simple – you can build an email list that is full of people who want to receive regular discounts.
It’s time to think outside the box. Website visitors will find interactive sign-up forms quite entertaining thanks to the many free tools. This idea works great for eCommerce websites.
Online businesses have the potential to positively impact their target audience through fun and new subscribers. Customers can get the item they want at a discount, and you can also build an email database. It’s a win/win situation.
Your email list should not be a source of stress for your company. You must pick which email advertising methods to employ in order to convert website visitors into paying clients.
Mailmunch assists you in locating the ideal email templates and strategies for your company.
These tactics have been tested and proven to work in conjunction with the email marketing strategies we use and many other well-known brands.