The greater your conversion rates, whether you’re just starting out in eCommerce or are already a seasoned online seller, the more likely it is that your firm will succeed.
In a perfect world, both new and recurring consumers would flow into your firm like clockwork.
They go to your website. After finding items they like, they add them to their shopping cart, and finally, they make the buy without a second thought.
Doesn’t it sound like a dream?
We’ll go through a variety of high-level strategies for optimizing your eCommerce website in this post. There is a greater chance that your visitors may convert to paying customers as a consequence. We’ll discuss each technique in detail while also giving several instances of businesses that are doing it correctly.
Mistakes you should avoid
Realistically, there are a lot of reasons why customers decide not to buy something right now. For instance:
- Poor first impression of your website
- Your website isn’t optimized, and you don’t know who you’re selling to there.
- You’re ignoring users on mobile
- Everyone hates poor product images for your products
- There is no clear call to action
Not only does possessing this knowledge help you predict and prevent repeating the same mistakes, but it also does. Additionally, it demonstrates to you that you are not necessarily a failure even if you make certain errors.
When you advertise a business online, your business will keep becoming better every day as long as you know why you made the error and how to correct it.
Top ways to boost your ECommerce conversion rate
Today, we’re going to give you some concrete suggestions on how to start getting more conversions, even if you don’t get more visitors.
Let’s get started!
1. Live chat support for customers
Customers frequently become perplexed by the variety of goods and services available and have several inquiries that want prompt responses. They seek rapid and precise solutions.
On your e-commerce website, enable live chat assistance. They’ll be content, and it will help build trust in your company and brand. Customers favor making purchases from websites that provide this functionality. This is one of the finest ways to increase your conversion rate.
Make sure your live chat agents or customer service reps are proactive. Make sure they don’t keep the clients waiting for too long, if they do, they can get bored, annoyed, or just lose interest in buying.
Customers might be reluctant to strike up a discussion. In these situations, staff members must watch how customers behave on the website and take proactive steps to engage them in the discussion, make them feel at ease, and eventually persuade them to make a purchase.
2. Knowledge Base Support for Customers
People visiting your e-commerce site have several questions about your products and services that often go unanswered. This is one of the major reasons they fail to make the purchase decision, impacting your sales and conversions.
Something as simple as a customer service knowledge base can be tremendously helpful here.
A knowledge base helps you consolidate all information related to your products and services, order cancellation, and refund processes in a unified space. It also provides complete information on how to track, view, and return your products.
With such a comprehensive information resource, customers can quickly find answers to any questions they have and continue with the purchase process without hassles.
This convenience of addressing issues independently, without calling your company representatives or raising tickets, is what makes customers stick to your website, explore the products, and eventually buy from your business.
Making the problem-solving and purchase process simple is a powerful strategy you can adopt to win more customers and build lasting relationships.
3. Email for abandoned basket customers
Statistics show that 74% of all carts were abandoned globally in 2018. Not every engaged consumer will ultimately purchase.
Since it is challenging to decrease cart abandonments, you must comprehend why they occurred.
Customers quit carts for a variety of reasons, including unexpected prices, lower pricing on another site, a requirement for mandatory registration, a difficult checkout procedure, pricey shipping, a lack of payment choices, a lack of a return policy, and security concerns.
Customers will get emails requesting their shopping carts as a remedy to this problem.
30% of emails sent within two hours following a cart abandonment are opened, and 20% are clicked on. Customers that get the email return to shop at least 11% of the time. While sending these emails, you should use several tailored methods to increase conversion rate and sales.
4. Create a user-friendly navigation system
You would very likely turn around and leave if you entered a physical store that had its wares thrown around carelessly.
The same holds true for your online store. Visitors will quickly leave your site and go to one of your competitors if they can’t locate what they’re searching for on your website with just the click of a button.
Visitors may simply get to the intermediate product category page they’re searching for by using the navigation bar at the top of the screen. From there, consumers will be able to learn more about the particular items available under each distinct category.
For people who are only perusing your website for things they might enjoy, this is all well and good. You need to offer a strong search option for those who know exactly what they’re looking for.
While there are many things to think about when optimizing your site’s search feature, your first priority is, of course, making sure your visitors are shown the goods that are most pertinent to their search term.
Even a form can be a good solution too.
This is why your product pages need to be well-designed, replete with essential information provided in a way that suits your customers’ search queries, as we’ll cover in a moment.
5. Permit social media channels for shopping
You must at least have some sort of presence for your business on the major social media networks, right?
Shoppable tags on Instagram were previously cited in an article as a noteworthy eCommerce concept for 2022.
On platforms like Facebook, Instagram or Twitter simply advertising and developing an organic presence are nothing new. But more and more online retailers are using these platforms to market their goods to their followers directly.
If the goods you sell align with the kind of material that is frequently posted on Instagram, then this is an extremely profitable business endeavor.
Therefore, you should aim to make your Instagram profile shoppable if you work in the clothes, fashion, or food sectors, or basically any sector that primarily depends on visual presentation.
6. Increase your consumers’ trust
The most crucial thing is to gain your client’s trust. These days, trust is hard to establish and quite simple to break.
People may choose not to purchase from you for the following reasons: Not in a rush, not in a necessity, short on cash, or not trusting. The first three are out of your control, but the fourth is unquestionably something you can influence.
You should include your company’s physical address, introduce your team and include pictures of them, link to articles and blogs written by other people, including genuine and authentic customer reviews and testimonials, make communication simple and live, and make the site appear user-friendly and professional in order to gain the trust of your audience.
Along with offers, discounts, and promotions, you may also give them information about your goods and services.
This will draw visitors to your website. To capture their attention, use pop-up windows.
By sending them emails or promotional SMS on their mobile devices, you may inform them. Adding an information bar to the top of your website is another option. Customers will become curious as a result, and the conversion rate will rise.
7. Present social proof
Social proof is crucial for raising the conversion rate.
Consumers are more likely to believe recommendations from friends, family, and peers than any other form of marketing or promotional content.
As an illustration, Consumerist discovered that 60% of internet buyers read product evaluations before making a decision. Looking at it from a different angle, 68% of individuals who ultimately make a purchase are influenced by product reviews in some manner.
It’s also important to note that strong social proof frequently raises conversion rates, average order values, and customer retention.
In conclusion, it’s critical to understand that every eCommerce company and its clients are unique.
Nevertheless, there are several reasons why your conversion rate might not be as great as you would like it to be or as it would otherwise be.
While the advice we provided in this post should be sufficient to get you started on the correct path, you should constantly be searching for methods to enhance both your website and your backend operations.
Take the time to address the problem after you’ve identified it as one that could be contributing to a decline in conversions, leaving everything else alone.
Once the problem has been fixed, you may go on to the next area that needs work, and so on, until you have built a well-oiled conversion-generating machine.