Role of customer segmentation in successful eCommerce marketing

Customer segmentation [key_takeway title="Key Takeaways" line_1="Customer segmentation is essential for successful eCommerce marketing. By dividing customers into distinct groups based on shared characteristics, businesses can create highly targeted marketing campaigns that speak directly to each group's unique needs and interests." line_2="There are several benefits to customer segmentation in eCommerce marketing, including understanding….... Continue Reading