Online marketing – quite a vast and dynamic domain. For everyone selling online or offline, the top-notch thing one has to learn is how to market? How to enter into the specific market of products? And how to emerge out as the brand in customers’ viewpoint?
Well, there are endless questions about this phenomena. For every marketer and entrepreneur, it is obvious to understand these fundamentals.
Here, when it comes to marketing of an Online Store, it takes another level of marketing mantras where you need to be extra careful about the customers and their choices.
Strong imperatives to boost sales!
Imagine entering into a shopping mall and you have to mix-match the outfit. For some, it is sort of fun and for some, it can be a tedious task.
For the customers, who don’t know where to mix match from, would surely approach the floor assistants. Also, would get some additional information on prices and cloth material. This additional piece of information is always helpful and sometimes delights the customers.
Unlike brick and mortar stores, online stores cannot provide personal assistance but provide information through the FAQs or can trigger online chats only when the customer wants.
But the eCommerce merchants should upsell their product by offering perks and letting customers know about the differences.
Considerations for being proactive & upselling of product:
- Let customers know the difference between products (sharing unique features)
- How opting for a better product would help?
- How the additional piece of information is going to help a particular customer?
- At what extent offering perks gains conversion?
Adding such useful information to the product would drive conversion traffic to the eCommerce portal. Also, there are chances that a customer would prefer your online store from the next time.
Optimizing Abandoned Cart Ratio
Abandoning a cart is a common practice of customers at online stores. People don’t mind going in and ending up not purchasing anything. But there are some ways where this can be reduced and convert them into remarkable sales.
According to hubspot, 24% of online consumers are interested in free shipping and ready to qualify for the same. So at the checkout process, suggesting the items that trigger a free shipping gateway, makes checkout quicker.
The efficacious way of reducing such exercise is to conduct an email campaign. The advanced eCommerce platforms like BigCommerce is capable of providing accurate visitor data. Using that, drip email can be set up to target the audience who comes at the store, select some products but abandons the cart.
A personalized email draft would make customer rethink about their decision. Also, the eCommerce store can offer some pricing discount and better product options as well. An effectively done Abandoned recovery email campaigns can drive sales exceptionally.
Also, one should purchase their eCommerce themes having such functionalities and support to addons. If you’re opting for BigCommerce and Shopify platform respectively, here’s the link to BigCommerce themes and Shopify templates & themes.
Wishlist – for every customer, there is a unique set of wishlist. The things that fascinate a customer will insist him to add them in the wishlist and a customer can’t resist themselves from adding in.
When a customer forgets to convert their wishlist to purchase, it is online stores who remind them. It’s a kind of an abandoned cart recovery email.
This email reminder is closely identical to abandoned recovery emails but it’s not recognized as abandoning the cart but putting things in wishlist i.e., a customer wishes to purchase in the future or maybe now but delays it for a reason.
According to invespcro, 64% of online shoppers tend to purchase the product when offered guaranteed exchanges and 36% of purchasers express that they compare the desired item between a number of sites and prefers the one that offers the lowest / affordable pricing.
This email reminder convinces a customer to purchase the product he wishes to and showing a proactive approach in reminding them about the products they think are good. This sort of email reminder may contain discount coupons and offers. It is just that a customer is one step away from the purchase and need some inspiration for quick purchase.
So for eCommerce stores, knowing the need of the hour is important when it comes to customers’ wishlist.
Prediction & Product Lifespan
Acquiring profound knowledge of the product prior to customers is a must. It helps the merchants in making the right move with the product promotion strategy. Going into the details, he can sense the lifespan of a product for a purchaser and so does he excels at the overall forecasting of a product.
Using business intelligence tool such as glew, a merchant can easily see the customer lifetime value for a particular product and set the parameters accordingly. This way, the awakening of existing customers is possible, too.
The product prognostication can be tried using distinct approaches. A merchant can pre-sell the product, can create shopping-related polls, taking help from business intelligence, digital marketing and more. A merchant should use trial and error method for trying out the products. He can come to know by pre-selling multiple products that get more attention and the one which gets underrated.
Spreading a word
Spreading a word is about connecting with customers, letting the customers know about the store and the products they can purchase and connect with. Here ranking in the search engine and social media popularity does matter. Also, the eCommerce stores can try customizing their advertisement by setting up the specific target market.
According to invespcro, 84% of online customers refer to at least one social media platform for recommendations before purchasing online.
eCommerce stores should begin blogging and do listings on recognized social media platforms and perform digital advertising. The more genuine popularity and customer reviews a store can get, the more likely it is to be accepted by people all over the world.
The more value an eCommerce store can provide to the customer service and in the quality of products, the customers are more likely to generate online content for them i.e., showing off the products purchased from a store or commenting for the same and spreading mouth publicity.
Customers are more likely to believe in like-minded people. In short, customers believe in customers. So the user-generated content plays a crucial role and this can be achieved by social proof, onsite customer reviews and more sort of user-generated content.
Here’s to get the micro-level understanding of how to engage customers in a way that increase sales and optimize those reasons accordingly. By optimizing the store according to the above-mentioned ideas and identifying as per the store activity, an eCommerce store can surely look for a brighter future.