What works for SEO may not work for an outrageously exquisite design, it’s pretty much like left brain, right brain conflict.
No denying the fact that an SEO-oriented website should contain good design structure, but there are some places where both ends clash. Let me give an example, you can’t use flash for when creating a website. Flash can make a website appear amazing but it has a drawback, search engines cannot read text and images used. Regardless of disparities, SEO against Web Design aren’t entirely incompatible but in order to improve SEO, web designers might not be able to fully customize the designs exactly the way they want. There are limitations, which can be sorted out with shrewd planning.